Not too long ago, a Reebok Hall of Fame collection was released for the Spring of 2016 with a Tennis-themed selection of apparel, reports Highsnobiety.
Now, the global footwear and apparel giant has joined forces with the Los Angeles-based retailer yet again, this time for a patriotic collection that's suitably dubbed 'USA.' Tees, tracksuits, hats, jackets, sweatpants, workout shorts and more are all included within the new Reebok Hall of Fame series, with most marked by a very American colorway of blue, white and red.
Although some pieces make use of a less bold combination, the nation's flag is often implemented in graphics and a large "USA" slogan can be seen coinciding with the brand names of the two companies.
Patriotic Holiday Sportswear
The Reebok Hall of Fame Collection Features American Flag Graphics
Trend Themes
1. Sports Apparel Brand Collaborations - The collaboration between Reebok and a Los Angeles-based retailer highlights the trend of sports apparel brands partnering with fashion retailers to create unique collections.
2. Patriotic Fashion - The Reebok Hall of Fame 'USA' collection showcases the trend of patriotic fashion, with American flag graphics and a colorway of red, white, and blue.
3. Branded Graphic Elements - The integration of brand names and logos alongside patriotic graphics in the Reebok Hall of Fame collection showcases the trend of incorporating branded graphic elements for promotional purposes.
Industry Implications
1. Athletic Apparel - The Reebok Hall of Fame 'USA' collection highlights disruptive innovation opportunities for athletic apparel brands to collaborate and produce limited-edition collections with a patriotic theme and unique graphic elements.
2. Fashion Retail - The collaboration between Reebok and a Los Angeles-based retailer showcases disruptive innovation opportunities for fashion retailers to collaborate with reputable sportswear brands, creating exclusive collections that appeal to a wide customer base.
3. Promotional Merchandise - The integration of branded graphic elements in the Reebok Hall of Fame collection presents disruptive innovation opportunities for companies to create promotional merchandise that incorporates both their brand identity and patriotic symbolism.