To bring consumer attention to the innovative new Reebok Flexweave material, Reebok launched a new initiative that invited top designers to create imaginative fitness prototypes using its patented technology. As its name suggests, Flexweave boasts an inventive construction process that integrates a figure-eight weaving pattern to create a finished material that is exceptionally lightweight and breathable, yet also durable.
One of the collaborations to come out of this initiative is the Flexweave x Modla training mask. The mask for athletes who are undergoing altitude training effortlessly fits the wearer's face and doesn't add extra bulk.
As part of this collaborative series, Reebok also worked with top creators on other innovations using Flexweave, such as a smart glove and an active chair.
3D-Printed Training Masks
Modla's Training Mask Shows Off the Innovative Reebox Flexweave Material
Trend Themes
1. Altitude-training Gear - There is a disruptive opportunity to create and market other altitude-training gear that makes use of the innovative Flexweave material.
2. Smart Fitness Accessories - The success of the Flexweave x Modla training mask suggests a market opportunity for other smart fitness accessories that incorporate this innovative material.
3. Sustainable Fitness Industry - The use of figure-eight weaving pattern to create the flexible and durable Flexweave material opens up opportunities for creating sustainable fitness products that are built to last.
Industry Implications
1. Athletic Gear - Athletic gear manufacturers could explore integrating the innovative Flexweave material into their products to create more lightweight, breathable, yet durable gear.
2. Smart Wearables - The Flexweave smart glove collaboration with Reebok provides a signal for the direction of smart wearable of the future, which could possibly incorporate sustainable material with useful tech features.
3. Sustainable Living - There is a potential for the fitness industry to capitalize on the innovative Flexweave material to create more sustainable and eco-friendly fitness products that resonate with consumers.