Remember when all the rage was that silly pump in your shoes that, according to the commercials, would make you jump higher and win more games? In reality all it did was tighten the shoe around your foot. It is back with the Reebok 20th Anniversary Pump with Espionage.
Think the old-school Pump, but with a super rad twist. The upper is made out of a carbon fiber material, and the mid has some glow-in-the-dark features for a badass nighttime effect. Check out the gallery for more shots of the Reebok 20th Anniversary Pump edition.
Commemorative Gimmick Kicks
The Reebok 20th Anniversary Pump Brings Back the Funk
Trend Themes
1. Retro-inspired Sneakers - There is an opportunity for shoe manufacturers to incorporate vintage elements into modern footwear.
2. Carbon Fiber Materials in Footwear - Shoe companies can experiment with more durable materials to create a longer-lasting and sustainable footwear option.
3. Nighttime Sneakers - There is a growing trend for sneakers with glow-in-the-dark features that could appeal to people who are active at night.
Industry Implications
1. Athletic Footwear - Athletic shoe companies can take advantage of incorporating innovative materials and design features to create disruptive sneakers.
2. Fashion Footwear - Fashion shoe manufacturers can explore integrating retro elements and innovative design features to create unique and iconic footwear.
3. Sustainable Footwear - Carbon fiber materials can offer shoe companies an opportunity to create a more sustainable and eco-friendly footwear line.