Red One Camera
Red Digital Cinema
Red Digital Cinema has released its first 25 Red One HD camcorders. Jim Jannard, the founder of Oakley, started the company which produces the digital video cameras that boast 11.4 megapixels at up to 60fps. Based around what the company calls the "Mysterium CMOS" (likely by Kodak, Sony or other big sensor maker), the cameras maintain a mystery component. We assume someone will pull the lens off one of these soon enough, blogging about it quickly after to solve the mystery for us all. The camera also features an optional "Red Cage", designed, presumably, to protect it from hordes of digicam junkies eager to check it out. They have a big red, HAL-like light on the front, likely because Jannard & co. think it looks slick (and it does look a lot better than most of Oakley's traditional gear). A mere $17,000 will score you one of these.
Trend Themes
1. High-definition Camcorders - The release of the Red One Camera showcases the trend towards high-definition camcorders with 11.4 megapixels at up to 60fps.
2. Mysterium CMOS Technology - The Red One Camera's use of Mysterium CMOS technology presents a disruptive innovation opportunity in the sensor manufacturing industry.
3. Camera Protection Accessories - The optional 'Red Cage' for the Red One Camera highlights the trend of camera protection accessories that cater to the needs of professional photographers and videographers.
Industry Implications
1. Consumer Electronics - The Red One Camera aligns with the trend in the consumer electronics industry towards advanced, high-definition video capture devices.
2. Sensor Manufacturing - The Mysterium CMOS technology utilized in the Red One Camera presents a disruptive innovation opportunity in the sensor manufacturing industry.
3. Camera Accessories - The 'Red Cage' accessory for the Red One Camera taps into the growing market for camera protection and customization accessories in the photography and videography industry.