Tel-Aviv-based fashion label ADISH unveiled its latest collection designed for the Spring/Summer 2020 season and it is entitled 'RED MOON ABOVE NUWEIBA.' The range draws inspiration from the Nuweiba Music Festival that took place in 1978 at the Sinai Peninsula.
This festival celebrated a positive time that the people of the region had gone through. The capsule features pieces such as polo shirts, tees, trousers, and collared jackets, all of which are adorned in designed that recall the psychedelic themes of the festival. This is translated through captivating graphics and textures, which also note the mixed media theme through Bedouin patterning. The color palette features earthy hues to capture the arid landscape -- this includes khaki green, neutral, burgundy, and blue.
Music Festival-Themed Fashion
ADISH Drops the RED MOON ABOVE NUWEIBA Capsule for the SS20 Season
Trend Themes
1. Musical Festival Fashion - The rise of musical festival fashion presents an opportunity for fashion designers to infuse a wide array of styles into their designs that capture the essence and energy of these cultural events.
2. Psychedelic Themed Fashion - Inspired by the 70s, psychedelic themed fashion offers an opportunity for designers to create visually stimulating designs that capture a fun and playful vibe.
3. Eco-friendly Festival Attire - With the shift toward sustainable fashion, creating eco-friendly festival attire not only meets a growing demand for eco-conscious consumers, but also provides an opportunity for designers to innovate with materials and production methods.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of music festival fashion as a cultural phenomenon, tapping into the market of fashion-conscious festival-goers to create unique and captivating clothing.
2. Event Planning & Management - Event planning & management companies can use the concept of musical festival fashion as a selling point for their events, collaborating with fashion designers to enhance the cultural experience of attendees.
3. Textile Industry - The textile industry has an opportunity to expand their market and offerings by partnering with fashion designers to create innovative and sustainable fabrics that can be used specifically for musical festival fashion.