In partnership with retailer Tesco, Pringles is trialing a recyclable paper tube and two different toppers, one made of plastic and the other made from paper. This packaging innovation is in line with Kellogg's vision to implement sustainable packaging by 2025, and a year has been devoted to developing a tube that's 100% recyclable.
The eco-friendly packaging includes a large recycling logo and words that encourage Pringles snackers to appropriately sort the container after use.
Across multiple industries, brands are attempting to simplify their products and packaging designs from multi-material to mono-material designs so that they can be recycled with ease. In the case of Pringles' existing packaging, there's a metal base, a foil-lined cardboard tube, a seal and a plastic cap to keep it all together.
Recyclable Paper Chip Tubes
Pringles is Testing a Recyclable Paper Tube Design
Trend Themes
1. Mono-material Packaging Designs - Brands are shifting towards mono-material packaging designs to simplify recycling procedures, providing a disruptive innovation opportunity for eco-friendly packaging companies.
2. Sustainable Packaging Solutions - The push towards sustainable packaging solutions is driving innovation in the industry, allowing companies to create new products while minimizing environmental impact.
3. Recyclable Packaging - Recyclable packaging is becoming an important focus for businesses, creating an opportunity for companies to develop new technologies for processing and recycling materials.
Industry Implications
1. Packaging - The packaging industry is experiencing a major shift towards sustainable and recyclable packaging solutions, creating new opportunities for eco-friendly packaging companies.
2. Snacks - As more brands move towards eco-friendly and sustainable packaging designs, the snack industry has an opportunity to promote and market their products as environmentally responsible.
3. Retail - Retailers are playing a crucial role in driving the demand for sustainable packaging designs and promoting eco-friendliness, providing an opportunity for sustainable packaging companies to partner with retail giants like Tesco to test innovative packaging designs.