Wagamama has announced it will be introducing new recyclable delivery bowls in a bid to offer a more sustainable alternative for consumers to appreciate.
The company has said the move will help it to eliminate 330-tonnes of virgin plastic from its supply chain on a yearly basis. The packaging itself is made out of crystalized polyethylene terephthalate (cPET), which is a food-safe material crafted using 70% recycled content. The remainder of the packaging will be crafted out of plastic, which the company claims is required to ensure the containers maintain their structural integrity.
Wagamama CEO Thomas Heier spoke on the new recyclable delivery bowls saying, "Reducing our use of virgin plastics is a complicated mission – but one we have been dedicated to for four years. This has been driven by the belief that we needed to do better for our guests, teams and the planet."
Recyclable Food Delivery Packaging
Wagamama is Introducing Recyclable Delivery Bowls
Trend Themes
1. Sustainable Packaging - Introducing recyclable, eco-friendly packages indicates a move toward sustainable packaging solutions and an opportunity to minimize environmental impact.
2. Recycled Content - Refining the use of recycled content materials highlights a continued trend towards sustainable sourcing and identifies an opportunity for the recycling industry to further capitalize on this trend.
3. Green Consumerism - Growing consumer demand for eco-friendly products emphasizes the need for more sustainable packaging solutions while also creating opportunities for companies to attract more customers with environmentally conscious offerings.
Industry Implications
1. Food Service - The food service industry should embrace sustainable packaging to reduce its environmental impact and meet the demands of consumers who are increasingly eco-conscious.
2. Recycling - Efforts to develop more sustainable packaging solutions and increase the use of recycled content will continue to rely on innovations in the recycling industry.
3. Retail - Growing concerns over the environment have given retailers an opportunity to introduce more sustainable packaging solutions that resonate with conscious consumers looking to reduce their environmental footprint.