London fashion label lorenz introduces its new Recraft Studio collection for the Spring/Summer 2021 season with a sustainable mindset. The brand takes vintage table cloths, old bed linens, and crochet doilies to create special one-of-a-kind shirts.
The core of the capsule centers on sustainability as the brand describes itself to be a "global community in celebrating the more obscure things in life." The ongoing capsule of shirts is made using surplus vintage fabric materials that are then intricately detailed. The shirts are adorned in motifs that have been stitched on by hand and showcase patterns that give off a bold look. The unique shirts are all special to their own due to the intricate and sustainable production process.
Surplus Fabric Upcycled Apparel
Lorenz Upcycles Old Clothes & Linens in the Recraft Studio Series
Trend Themes
1. Upcycled Fashion - There is an opportunity for fashion companies to find ways to repurpose and upcycle old or surplus materials in a sustainable and economically viable way.
2. Handcrafted Apparel - There is an opportunity for fashion companies to create unique and personalized apparel through handcrafted techniques, providing a more bespoke experience for consumers.
3. Sustainable Capsule Collections - Creating sustainable capsule collections using upcycled materials can be a successful way for fashion brands to showcase their commitment to sustainability and attract eco-conscious consumers.
Industry Implications
1. Fashion - Fashion brands can adopt sustainable and ethical practices, such as upcycling and using handcrafted techniques, to appeal to the growing number of eco-conscious consumers.
2. Textiles - Textile companies can explore new ways to repurpose surplus fabric and reduce waste in the industry, such as collaborating with fashion brands to create upcycled collections.
3. Retail - Retailers can highlight sustainable and upcycled apparel collections in their marketing and advertising to appeal to consumers who are looking for more eco-friendly purchases.