Spanish photographer 'Reclarkagable,' must certainly think that the belief of couples that spend too much time together end up looking like each other. This is definitely not a collection of photos that display opposites attracting,
Reclakagable shows viewers variations of different couples and their similar fashion senses. However, is this a true portrayal of how couples dress? This is question I'll need to consider the next time I go shopping for boyfriend jeans.
Implications - Consumers today are drawn to products through which they can experience a particular set of feelings or emotions. Businesses that portray their products with raw, human qualities are very likely to achieve this.
Parallel Coupletography
The Reclarkgable Photoshoot Explores Couples' Fashion
Trend Themes
1. Humanizing Products - By portraying products with raw, human qualities, businesses can appeal to consumers seeking emotional experiences.
2. Fashion Mirror Effect - Couples' similar fashion senses can be leveraged by businesses to create new fashion trends and products.
3. Identity Fusion - The phenomenon of couples who spend too much time together looking similar presents an opportunity for businesses to tap into the concept of identity fusion.
Industry Implications
1. Fashion - The fashion industry can leverage the fashion mirror effect to create new clothing lines targeted towards couples.
2. Photography - Photographers can explore the concept of identity fusion through parallel coupletography.
3. Marketing - Marketers can utilize the trend of humanizing products to create emotionally appealing campaigns.