Popular retail brand H&M's reclaimed clothing line Close the Loop is set to come out with sixteen denim-themed clothing items for women, men and kids this year. Each of the pieces have been made with recycled clothing collected from shoppers through the chain's 2013 clothing donation initiative.
The Close the Loop initiative began several years ago as an attempt to reduce unworn clothing by turning it into new workable material. After several years of collecting donations, Close the Loop is finally releasing a denim collection including chic denim jackets and jumpsuits. The collection will available for purchase at various H&M locations.
While the garments are only made with 20% recycled materials, the brand is hoping to be able to increase that number as they continue to work on ways to reuse more fabric.
Recycled Denim Collections
Close the Loop by H&M Offers Chic Jeans Made From Reclaimed Clothing
Trend Themes
1. Reclaimed Clothing Lines - More brands can implement sustainability initiatives that repurpose unworn clothing into new garments and accessories.
2. Recycled Denim Clothing - Increasing use of recycled denim for clothing production and exploring innovative ways to increase recycled content percentage.
3. Circular Fashion - Adopting circular fashion practices by encouraging clothing donation and repurposing and designing products with end-of-life in mind.
Industry Implications
1. Fashion Retail - Fashion retailers can adopt similar initiatives that encourage the repurposing of unused clothes by collecting and transforming them into new products.
2. Sustainability Consulting - Consulting firms can partner with brands to develop and execute sustainability initiatives to reduce waste and promote responsible production.
3. Waste Management - Waste management companies can collaborate with fashion retailers to create solutions for textile waste through recycling and repurposing methods.