Food photography usually consists of photos of cooked dishes, but this particular series -- put together by Nora Luther and Pavel Becker -- consists of recipe photography, capturing raw ingredients rather than completed dishes or meals. The photographs depict raw ingredients seemingly floating in mid-air, and leave the appearance of the completed dish to the viewer's imagination.
What's interesting about this recipe photography series is that it's a lot more like actual cooking than you might think. Anybody who genuinely enjoys cooking knows that sticking to precise recipes is something only beginners do, and that a lot of the best culinary creations are the result of improvisation, experience and finesse.
Luther says the photos "serve a foretaste not only of the dish but also of its preparation". This approach ensures that the appearance of the completed dish is left to the viewer's imagination.
Floating Recipe Photography
This Photo Series Captures Raw Ingredients Floating in Mid-Air
Trend Themes
1. Raw Ingredient Photography - Capturing raw ingredients in a floating mid-air setting provides a new and visually striking approach to food photography.
2. Imaginative Culinary Creations - By leaving the appearance of the completed dish to the viewer's imagination, this photography series encourages creative cooking and culinary improvisation.
3. Preparation as Art - Highlighting the beauty and anticipation of culinary preparation, these photographs offer a unique perspective on the cooking process.
Industry Implications
1. Food and Beverage Photography - The raw ingredient photography trend opens up opportunities for photographers specializing in food and beverage imagery.
2. Cooking and Recipe Apps - The emphasis on culinary creativity and improvisation in these photographs presents an opportunity for cooking and recipe apps to incorporate such concepts into their platforms.
3. Food Styling and Presentation - The floating ingredient photography trend provides inspiration for food stylists to create visually stunning presentations that play with the viewer's imagination.