Forget Angry Birds, this ‘Rebird’ video is an avian innovation that’s definitely worth your attention.
The ‘Rebird’ video is a short film made by Polynoid and the sheer spectacle of the piece warrants your time. The video features a piece of glass that mysteriously becomes shrouded by a white cloth before it unveils a bird-like creature made from glass shards. The magnificent bird flaps a few times, seemingly struggling, before reassembling itself into a perfectly rectangular piece of glass.
Words do not do this video justice. It is a must-watch.
Implications - North American consumers are still recovering from the economic downturn. As such, the demand for diversions such as surrealistic imagery remains at an all time high. Corporations should offer escapist products and services to consumers in order to satiate this need.
Shattered Avian Animations
‘Rebird' Stuns with Mind-Boggling Visuals
Trend Themes
1. Surrealistic Imagery - Corporations should explore creating products and services that offer surrealistic imagery to satisfy the demand for escapism.
2. Glass Art - The use of glass as a medium for artistic expression provides opportunities for innovative creations and unique visual experiences.
3. Visual Spectacle - Creating visually stunning content or experiences can capture the attention of consumers and leave a lasting impression.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the demand for escapist and visually captivating content through films, animations, and virtual reality experiences.
2. Art and Design - The art and design industry can explore glass as a medium and leverage its transformative qualities to create visually stunning and innovative artworks.
3. Marketing and Advertising - Marketers and advertisers can incorporate surrealistic imagery and visual spectacles in their campaigns to captivate audiences and differentiate their brands.