Rebecca Minkoff is delving deeper into the world of social media with her latest venture: she is debuting looks from her new show via Snapchat. Yes, you heard that right: Minkoff is using the app most well-known for firing off selfies (ahem -- or nudies) to show the world her new collection.
Minkoff will be Snapchatting looks a few minutes before they go on the runway during New York fashion Week. The presence of social media in the Fashion Industry is rapidly increasing beyond Facebook and Twitter. Could Snapchat be the new thing?
Though the previews are only up to ten seconds or so, Minkoff’s CEO believes that it will make the brand more inclusive to its clients who aren’t able to attend the show. Minkoff tells Mashable, "The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."
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Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
Trend Themes
1. Social-media Fashion Shows - Using platforms like Snapchat to showcase upcoming fashion collections in real-time creates a more inclusive and interactive experience for consumers.
2. Consumer-driven Brand Engagement - Harnessing social media to give consumers a voice and special perks, even if they can't attend the fashion show, fosters a stronger connection and loyalty to the brand.
3. Expanding Social Media Presence - The increasing use of social media beyond Facebook and Twitter in the fashion industry presents new opportunities for brands to reach a wider audience and connect with consumers.
Industry Implications
1. Fashion - The fashion industry can leverage social media platforms like Snapchat to revolutionize the way collections are showcased, creating a more immersive and accessible experience for consumers.
2. Technology - Technology companies involved in social media platforms have the opportunity to develop innovative features and tools that cater specifically to the needs of the fashion industry, enhancing the digital runway experience.
3. Marketing and Advertising - The use of social media in fashion shows opens up new avenues for marketing and advertising professionals to create engaging campaigns that leverage the real-time nature of platforms like Snapchat.