With Realty Perks, home buyers are given the opportunity to earn rewards when they purchase new real estate. The aim of the New Jersey-based company is to bring together people looking for a new home and local real estate agents, and then reward home buyers based on the property value of their new homes.
If you're in the market for a new house, you just have to sign up on the Realty Perks website, and then submit details about the kind of house you're looking for, such as the price range, neighborhood, size and more. The site will subsequently provide you with a list of recommended local agents and agencies. If you end up buying a home through one of the suggested agents/agencies, you will receive points for each dollar you spend on your new home. The points can then be redeemed for items -- such as home appliances, fashion accessories, outdoor furnishings and more -- via Realty Perks' virtual catalog.
Rewards-Based Real Estate
Realty Perks Gives Home Buyers Redeemable Points Based on Property Value
Trend Themes
1. Rewards-based Real Estate - Real estate companies can implement a rewards-based system to incentivize buyers to purchase homes through their agents and potentially improve sales.
2. Virtual Catalogs - Virtual catalogs offer a convenient way for buyers to redeem points and for companies to retain customer interest.
3. Personalized Recommendations - Creating platforms that can provide personalized recommendations based on customer preferences can drastically improve the buying experience.
Industry Implications
1. Real Estate - Real estate agencies can see an increase in sales by adopting a rewards-based system for their buyers.
2. Retail - Retail companies can partner with real estate agencies to offer rewards for their goods and services in exchange for customer interest.
3. E-commerce - E-commerce platforms can use virtual catalogs to retain customer interest and incentivize repeat purchases.