Twitter is partnering with Billboard to create a chart that would track real-time conversations that people are having about music. It would be similar to what Twitter does with Nielsen to rank television shows.
The Billboard Twitter Real-Time Chart will appear on Billboard.com once it has been completed. Since music is the most talked about topic on Twitter, it only makes sense that the two have paired together. Bob Moczydlowsky is Twitter's music conversation head and he has said that the goal of this chart is "to create the new industry standard for tracking and surfacing the conversation around music as it happens."
By using the chart, the Billboard and Twitter music accounts will share data from same place. The data includes when new artists and songs begin to gain traction.
Real-Time Music Charts
Twitter and Billboard Align to Track Real-Time Conversations
Trend Themes
1. Real-time Music Conversations - Creating real-time charts to track conversations about music on Twitter presents opportunities for analyzing trends and understanding audience preferences.
2. Partnerships for Real-time Rankings - Collaborations between social media platforms and industry leaders like Billboard offer disruptive innovation opportunities for creating real-time rankings and industry standards.
3. Data-driven Music Promotion - The availability of real-time data on artist and song performance on Twitter opens new avenues for targeted and data-driven music promotion strategies.
Industry Implications
1. Digital Music Streaming - Real-time music charts and conversations on Twitter can drive disruptive innovation in the digital music streaming industry by influencing user preferences and playlist curation.
2. Social Media Analytics - The collaboration between Twitter and Billboard to track real-time music conversations presents opportunities for disruptive innovation in social media analytics and trend analysis.
3. Music Marketing and Advertising - The availability of real-time data from Twitter's music conversations can revolutionize the music marketing and advertising industry by enabling targeted campaigns and personalized content.