Really Pink Gin by Thunder Drinks is a colorful gin spirit that gets its color from elderberries, raspberries and redcurrants. These berry ingredients are joined by other classic gin botanicals like juniper, coriander, angelica, sweet liquorice, cassia
and orange to create a fruity spirit that's well-balanced.
Pink gin spirits have proven to be especially popular for their color alone, although many consumers gravitate towards it because it's typically sweeter and fruitier in the flavor profile. The popularity of pink alcoholic drinks goes beyond gin, as seen with everything from rosé and pink sparkling wine to pink cider.
Thunder’s Really Pink Gin is touted as "the world's pinkest gin" and a guilt-free boozy indulgence made with flavorful natural ingredients that are sourced and processed locally where possible.
Vibrantly Hued Gin Spirits
Thunder Drinks' Really Pink Gin is Colored by Berries and Redcurrants.
Trend Themes
1. Colorful Gin Spirits - There is a potential opportunity for companies to create more variations of gin spirits with unique and vibrant colors using natural ingredients.
2. Sweet and Fruity Alcoholic Drinks - There is an opportunity for companies to create more sweet and fruity alcoholic drinks, such as pink gin, that cater to consumers that prefer a sweeter taste.
3. Locally-sourced Ingredients - Companies that use locally-sourced and processed ingredients in their alcoholic spirits and beverages can appeal to consumers who prioritize sustainability and supporting local businesses.
Industry Implications
1. Alcoholic Beverage Industry - There is an opportunity for alcoholic beverage companies to create unique and flavorful drinks that cater to the growing demand for pink gin and other sweet and fruity alcohol options.
2. Spirits Industry - There is an opportunity for spirits companies to incorporate natural and locally-sourced ingredients in their products, appealing to consumers who prioritize sustainability and transparency in the production process.
3. Craft Distilling Industry - Craft distilleries can use Thunder's Really Pink Gin as inspiration to create unique and colorful spirits using locally-sourced and natural ingredients, appealing to consumers who value craft and uniqueness in their alcoholic beverages.