As a result of the pandemic, the way people are shopping is changing and live shopping experiences have flourished, as seen with newly launched experiences like Jared Epic Expressions. With six episodes, Jared Epic Expressions gives consumers the chance to experience the brand via any mobile device and participate in a live, interactive show.
The real-time shopping experience helps people tune into inspiration and advice from Jared's jewelry experts and discover jewelry from Jared with a focus on popular styles. Within the show, viewers are able to ask questions and leave comments, all of which happens within a group chat.
The live shopping experience is hosted by lifestyle influencer Candace Read, who is joined by jewelry consultant Adelyn Berdine and Jared Buyer Kimberley Ullman.
Live Jewelry Shopping Shows
Jared Epic Expressions is a Real-Time Shopping Experience
Trend Themes
1. Live Shopping Experiences - Offering real-time, interactive shopping experiences to customers via mobile devices presents an opportunity for brands that are looking to enhance their customer experience.
2. Influencer Marketing - Partnering with popular lifestyle influencers can help brands reach a wider audience and increase customer engagement.
3. Virtual Showrooms - With the ongoing pandemic, virtual showrooms can provide a safe alternative for customers to browse and purchase products from the comfort of their own homes.
Industry Implications
1. Retail - Implementing live shopping experiences can help retailers stand out from their competitors and increase customer engagement.
2. Jewelry - Jewelry companies can create interactive shopping experiences to showcase their products and provide inspiration for customers.
3. E-commerce - Live shopping experiences can provide an innovative and engaging way for e-commerce companies to reach customers and increase sales.