Emerging artists don't have strong musical fan bases that compare to Lady Gaga's Little Monsters or Justin Bieber, but Fansino is an app that helps artists to make connections with the ones they have. While fans are listening to music created through the app, Fansino allows a musician to get a real-time update of who these people are. What's neat about the app is that it shows big pictures of listeners' faces, so that musicians can really get a sense of the individuals that their songs most resonate with.
Developed by Wolfovitz Yaffe and Omri Erez, this inventive app was named Best App of the Year at the 2015 Mobile World Congress in Barcelona. Yaffe describes: "The idea is to help musical artists overcome a dwindling market in the area of music in the last few years and strengthen the relationship between the artist and his audience."
Real-Time Music Apps
Fansino Helps Artists See Who's Listening to Their Songs in the Moment
Trend Themes
1. Real-time Music Analytics - Innovative music apps like Fansino enable musicians to analyze listeners in real-time, providing key insights into their audience demographics and behaviour during performances.
2. Personalized Music Engagement - Apps that offer real-time engagement with fans like Fansino create personalized connections between musicians and fans by providing opportunities to interact with fans in real-time through music.
3. Data-driven Music Promotion - Real-time music apps like Fansino that can track listener behaviour and music preferences are a valuable source of data, helping businesses to make data-driven decisions to target specific locations and demographics.
Industry Implications
1. Music Streaming Services - Incorporating real-time music analytics into music streaming services can help to provide more personalized music recommendations to listeners.
2. Live Music Venues - Utilizing real-time music engagement apps such as Fansino can help live music venues harness audience vibes to create more memorable performances that resonate with their fans.
3. Event and Marketing Analytics - The data gathered by real-time music apps such as Fansino can be used to help businesses make data-driven decisions in regards to event and marketing strategies.