The high-protein diet is maintaining quite a bit of popularity with consumers who are looking to lead a healthier lifestyle, which is seeing brands respond with products like the Real Handful Protein Bars.
The plant-based protein bars come in two flavor varieties including 'Sea Salt Caramellow' and 'Choc Orange Chase,' which are both gluten-free and vegan-friendly. Each of the bars are made with a delicious blend of nuts, natural flavorings and seeds to make them the perfect option for consumers seeking a healthy way to stave off hunger between meals or after working out.
The Real Handful Protein Bars acknowledge the increasing nature of the alternative protein snack product market as consumers seek out ways to stay fueled as they go about their daily routine.
Vegan-Friendly Protein Snacks
The Real Handful Protein Bars are Made with Plant-Based Ingredients
Trend Themes
1. High-protein Diet - Opportunity for brands to develop innovative and tasty plant-based protein snacks to cater to the increasing demand for high-protein diets.
2. Alternative Protein Snacks - Brands can create unique and delicious protein bars using nuts, natural flavorings, and seeds as a healthy and vegan-friendly option for consumers looking for alternative snacks.
3. Gluten-free and Vegan-friendly - A rise in gluten-free and vegan-friendly protein bars opens up a market for brands to create inclusive and nutritious snacks that cater to specific dietary preferences.
Industry Implications
1. Food and Beverage - Opportunity for food companies to develop and market a range of plant-based high-protein snacks to meet the growing demand for healthy and convenient options.
2. Fitness and Sports Nutrition - Brands can tap into the fitness industry by offering plant-based protein bars as a post-workout snack to support muscle recovery and fuel athletic performance.
3. Health and Wellness - The health and wellness industry can explore the development of gluten-free and vegan-friendly protein bars to cater to consumers seeking nutritious, clean-label options.