Basketball-Inspired Streetwear

READYMADE & Just Don Pay an Homage to the NBA All-Star game in 1991

Fashion label READYMADE works in collaboration with Just Don in a new collection of streetwear pieces inspired by the NBA All-Star game that took place in 1991. The collection features a cap and a pair of beige shorts that recall the game jerseys worn during the aforementioned game. Both of the pieces boast tonal details of white, red, and blue, as well as a background star motif. The colors and star design are all found on the archival basketball jerseys revived in a new perspective.

Designer Yuta Hosokawa incorporates vintage militaristic tents in its shorts design and old school US postal bags in the cap's design. Each side of the hat also sees captivating graphics and the shorts wear co-branding details across the front and rear. The hat spotlights the two brands across the front and has adjustable elements through its python leather loop enclosure at the back.
Trend Themes
1. Nba-inspired Streetwear - Fashion brands are collaborating to create streetwear collections that pay homage to iconic NBA moments, presenting opportunities for partnerships and limited-edition releases.
2. Reviving Retro Sportswear - Designers are bringing back vintage basketball jerseys and incorporating them into modern streetwear, tapping into the nostalgia trend and offering innovative twists on classic styles.
3. Utilizing Upcycled Materials - Fashion labels are finding creative ways to incorporate upcycled materials like vintage tents and postal bags into their designs, offering sustainable and unique streetwear options.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with sports brands to create trendy streetwear collections inspired by iconic sports moments.
2. Sportswear - Sportswear brands can partner with fashion labels to revive vintage basketball jerseys and create innovative streetwear pieces with a nostalgic appeal.
3. Sustainability - Sustainable fashion brands can explore the use of upcycled materials in streetwear designs, offering environmentally-friendly and one-of-a-kind clothing options.

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