As well as offering a Build Your Own Ring tool for creating the perfect jewelry style with a choice of 150,000 loose diamonds and hundreds of setting styles, Blue Nile also offers a Ready-to-Ship ring collection that simplifies the ring-buying process. The collection is made up of a range of best-selling engagement ring styles that are paired with high-quality diamonds.
True to its name, the Ready-to-Ship ring collection is sorted by styles that can be shipped the same day and rapidly delivered, as well as popular items on backorder that consumers may want to check back for at a date in the future. The rings range in price from under $1,000 to $40,000, with results that can easily be filtered online by diamond size, price, metal, shape and ring size.
Ready-to-Ship Engagement Rings
Blue Nile's Ready-to-Ship Ring Collection Shares Top-Selling Styles
Trend Themes
1. Ready-to-ship Ring Collections - Blue Nile's Ready-to-Ship ring collection is a disruptive innovation for the jewelry industry, simplifying the ring-buying process and offering the convenience of same-day shipping.
2. Online Customization Tools - The Build Your Own Ring tool offered by Blue Nile and similar online customization tools are changing the way consumers design and purchase engagement rings.
3. Personalized Shopping Experience - The ability to filter search results based on specific criteria such as diamond size, price, metal, shape and ring size is creating a more personalized and efficient shopping experience.
Industry Implications
1. Jewelry Retail - Jewelry retailers can benefit from implementing a Ready-to-Ship ring collection and online customization tools to meet the demand for convenient and personalized shopping experiences.
2. E-commerce - The rise of online customization tools and personalized shopping experiences provides opportunities for e-commerce businesses to disrupt the traditional brick-and-mortar retail industry.
3. Diamond Suppliers - Suppliers of high-quality diamonds can collaborate with jewelry retailers and e-commerce businesses to offer an extensive selection of loose diamonds for online customization and Ready-to-Ship ring collections.