Quite often, to-go meal collections are only packaged in single-serving sizes for the busy adult, but Raley's is now offering a variety of choices with its refreshed Ready to Go Meal range.
Raley's Ready to Go Meals were first introduced in 2010 and since then, the collection has expanded to include 32 different meal types. All of these meals emphasize convenience, as well as fresh ingredients, flavor and healthy eating.
The three different size options available to consumers available to consumers include the Family Meal, the Mini Side and the Mini Meal. This assortment includes options like the globally inspired Moroccan Style Couscous and Raley's Italian Chicken Breast, as well as others that are clearly labeled Nutrient Dense, Calorie Conscious, Vegan or Vegetarian.
Multi-Size To-Go Meals
Raley's Ready to Go Meals Include Family Meals, Mini Sizes and Mini Meals
Trend Themes
1. Expanded To-go Meal Options - Meeting the demand for more variety in to-go meal options by offering different sizes to cater to different needs.
2. Emphasis on Convenience and Health - Capitalizing on the growing desire for convenient, fresh, and healthy prepared meals that cater to diverse dietary preferences.
3. Clear Labeling for Dietary Preferences - Addressing the need for clear and easy-to-understand labeling of meals catering to specific dietary preferences such as vegan, vegetarian, calorie-conscious, and nutrient-dense.
Industry Implications
1. Food Delivery Services - Opportunity for food delivery services to partner with restaurants and grocery stores in providing expanded options and convenience in to-go meal offerings.
2. Meal Kit Industry - Disruptive opportunity for meal kit companies to incorporate a wider range of to-go meal sizes and dietary preferences options into their existing meal plans.
3. Retail Grocery Industry - Opportunity for grocery stores to expand their ready-to-go meal options to cater to the demand for convenient and health-conscious meal solutions.