My next road trip might have to include a detour through Pennsylvania to check out 'Read Between the Signs.' RBTS is a collaborative art initiative between the town of Meadville and the Pennsylvania Department of Transportation.
'Read Between the Signs' is a 1,200-foot by 9-foot depiction of "images and forms that reference the Allegheny Mountains, the French Creek watershed, roads, PennDOT workers, farms and forests." Check out RBTS above and read below to find out more about this innovative community art project.
Crowdsourced Highway Art
'Read Between the Signs' Infuses Culture into Pennsylvanian Highways
Trend Themes
1. Community Art Initiatives - Community-based art projects such as 'Read Between the Signs' are gaining popularity and offer new opportunities for artists, community groups, and businesses to collaborate and showcase local culture.
2. Crowdsourced Public Art - Crowdsourcing and engaging local communities in the creation of public art projects, such as 'Read Between the Signs,' can foster a sense of ownership and pride and lead to enhanced community engagement.
3. Art for Transportation Infrastructure - The integration of art into transportation infrastructure, such as highways, bridges, and public transit, is gaining traction as a way to enhance the aesthetic appeal and functionality of public spaces.
Industry Implications
1. Arts and Entertainment - The intersection of art and transportation infrastructure provides new opportunities for artists, event planners, and community groups to create innovative and engaging experiences.
2. Transportation - Transportation infrastructure providers, such as the Pennsylvania Department of Transportation, have the potential to collaborate with artists and community groups to create public spaces that are not only functional but also aesthetically pleasing.
3. Tourism - Community art initiatives such as 'Read Between the Signs' can attract tourists, driving economic growth in local communities and fostering the development of art-oriented businesses and events.