The Re/Glam 2010 Fall Lingerie ads are a bit on the little girly side, featuring bows and ribbons on the backsides of some of the pieces. The underwear line as a whole is pretty cute, featuring some lacy numbers as well as fashionable sets that would look good on full-figured girls as well.
The campaign features the model in an ethereal garden as well as indoors, gently bathed in light from a nearby window. The Re/Glam 2010 Fall Lingerie campaign is filled with black ensembles, perfect for hunkering down when winter comes.
Cutesy Bow Lingerie
The Re/Glam 2010 Fall Lingerie Line is a Little Girly
Trend Themes
1. Bow Lingerie - Disruptive innovation opportunity: Develop a line of lingerie that combines bows and ribbons with modern, edgy designs to appeal to a younger, trend-focused clientele.
2. Lacy Underwear - Disruptive innovation opportunity: Create a line of delicate lacy underwear that embraces comfort and versatility, offering options for all body types.
3. Fashionable Sets - Disruptive innovation opportunity: Design fashionable lingerie sets that cater to the needs of full-figured women, offering style, support, and inclusivity.
Industry Implications
1. Lingerie - Disruptive innovation opportunity: Integrate technology into lingerie production, such as smart fabrics or virtual fitting tools, enhancing comfort and convenience for consumers.
2. Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for lingerie and create a transparent supply chain to meet the growing demand for ethical fashion.
3. Advertising - Disruptive innovation opportunity: Utilize augmented reality or interactive advertisements to enhance customer engagement and showcase lingerie designs in virtual environments.