GQ last month defined Ray Ban Wayfarer sunglasses as "something from the Eighties worth remembering." According to the review, nothing more original than Wayfarer can be found today in the sunglasses market even given the huge amount styles and shapes available. For sure these sunglasses are still in the celebrities' favor, after January 2007 relaunch.
Implications - The Ray Ban Wayfarer sunglasses first came onto the scene in 1952 and have been seen on many faces of musicians and actors throughout time. No matter what the generation, genre or style, these pieces of eye wear have stood the test of time and remained in season even as other fashion fads came and went.
80s Sunglasses Dominate Fashion Market
Ray Ban Wayfarer
Trend Themes
1. 80s Sunglasses - Disruptive innovation opportunity: Create a modern twist on 80s-inspired sunglasses by incorporating new materials and technologies.
2. Fashion Market - Disruptive innovation opportunity: Develop sustainable and eco-friendly fashion accessories to meet the growing demand for ethical fashion.
3. Celebrities' Favor - Disruptive innovation opportunity: Collaborate with celebrities to create personalized and exclusive sunglasses collections, leveraging their influence in the fashion industry.
Industry Implications
1. Eyewear Industry - Disruptive innovation opportunity: Integrate smart features like augmented reality displays or biometric sensors into sunglasses to enhance functionality and create unique user experiences.
2. Fashion Industry - Disruptive innovation opportunity: Utilize innovative manufacturing techniques, such as 3D printing or sustainable materials, to revolutionize the production process and create customizable sunglasses at scale.
3. Celebrity Collaboration - Disruptive innovation opportunity: Develop a platform that connects aspiring designers with celebrities to co-create and market sunglasses collections, bypassing traditional distribution channels.