The RAW Spring 2012 collection of decks boasts minimalist graphics based on the premise of lifestyle and brohood in skating. The headlining board boasts an big all-American allusion. The deck reads, "This is my skateboard. There are many like it, but this one is mine." The deck was inspired by the Rifleman's Creed, which was written by Major General William H. Rupertus during World War II. The Creeds is essential to the United States Marine Corps doctrine. It outlines the deep connection and relationship a soldier has with his rifle, reading "My rifle is human, even as I, because it is my life."
The relationship is easily transferable to skating life. A dude and his board are best friends, compadres, amigos. The poetic skate deck is available in several sizing options. The Spring line also features cruiser styles, and a memorable Viper deck that reads 'Loyalty Over Royalty.'
Poetic Skateboard Decks
The RAW Spring 2012 Board Graphics are Simple and Spunky
Trend Themes
1. Minimalist Graphics - Opportunity for companies to create skateboards with simple and clean designs.
2. Lifestyle and Brohood in Skating - Potential to develop products and services that cater to the skateboarding community and their unique lifestyle.
3. Personalized Skateboards - Opportunity to offer customizable skateboards that allow individuals to express their personal style and identity.
Industry Implications
1. Skateboarding - Skateboard manufacturers can capitalize on the demand for unique and meaningful skateboard designs.
2. Fashion - Fashion brands can collaborate with skateboard companies to create trendy skateboard decks that align with the latest fashion trends.
3. Personalized Products - Companies specializing in personalized products can expand their offerings to include customizable skateboards.