Squid Game is currently the top-ranked show in the United States on Netflix and products featured in the show are now flying off the shelves, including the raw ramen noodles in the series. Samyang Foods is tapping into the popularity of the hit show by showing fans exactly how to prepare the recipe for Ramen Ddang from Squid Game.
On Instagram, Samyang Foods details how to break ramen noodles into pieces and then sprinkle them with ramen seasoning power to create a crunchy, savory snack that can be enjoyed by people of all ages. As part of the social media event, which is happening across multiple countries, the brand is sharing special merch.
Even though the brand did not secure a product placement with the Netflix drama, it is using the increased attention to promote products like hot chicken flavor ramen and K-food culture.
Raw Ramen Recipes
Samyang Foods is Sharing How to Make Squid Game's Popular Ramen Ddang
Trend Themes
1. Raw-ramen DIY - Sharing raw ramen recipes and DIY cooking methods for popular dishes.
2. Social Media Event-marketing - Leveraging social media to promote brands and engage with consumers by showcasing merchandise and food creation methods.
3. Product Placement Post-production - Creating and incorporating products into storylines of popular movies and TV shows as an avenue for marketing.
Industry Implications
1. Food Manufacturing - Developing unique and ready-to-cook food products that are easily accessible and cater to consumer trends.
2. Entertainment - Collaborating with brands to incorporate product placement in movies and TV shows that cater to popular culture desire for accessible and intriguing content.
3. Merchandising - Developing branded merchandise to promote products through promotional events and social media platforms.