Hong Kong streetwear brand RAW EMOTIONS dives into its archives to launch its latest offering for the season. The iconic Tibetan Tiger Mascot design comes in the shape of a rug. This stems from old tradition, where splayed tiger rugs were used as a piece of meditation that symbolizes power and authority.
The rugs have since garnered attention at a wide scale due to the intricate and evocative aesthetic of the piece. There are a few colorways of the rug throughout the years and most recently, the brand launched its original colorway. This dates back to 2017 and it is offered in classic nylon materials or a New Zealand wool iteration of the same design.
Vintage Tiger Motif Rugs
RAW EMOTIONS Dives into its Archives for a Mascot Tiger Rug Relaunch
Trend Themes
1. Revived Vintage Rugs - Businesses can explore opportunities in reviving vintage designs and giving them a modern twist, especially in the homeware industry.
2. Cultural Heritage Nostalgia - Brands can tap into consumers' longing for nostalgia and cultural heritage to release products with a modern twist on traditional themes.
3. Meditation-inspired Designs - The rise of mindfulness practices presents opportunities for businesses to incorporate meditation-inspired designs into home and lifestyle products.
Industry Implications
1. Fashion - Fashion brands can draw inspiration from traditional designs to add unique and timeless touches to their collections.
2. Home Decor - The homeware industry can capitalize on the trend of vintage designs by reintroducing classic pieces with modern twists.
3. Meditation and Mindfulness - There is an opportunity for the meditation and mindfulness industry to incorporate meaningful symbols and designs into their products to further enhance the consumer's experience.