The latest RAVE Skateboards Fall/Winter 2018 collection introduces its second drop for the season and it is full of pieces that are ready to combat the winter conditions. The lookbook draws inspiration from George Lucus' film 'THX 1138,' which eludes dystopia and dives into a comical territory. Some pieces that exemplify this include the knockoff Evian water gear which replaces the original "Natural Spring Water" with 'Holy Water,' as well as a board that is designed in the shape of a water bottle.
The film is referenced throughout the capsule on a number of hoodies, puffer jackets, and long sleeve shirts as well, mainly defined by a plethora of bold typographic details that recall certain sentences from THX 1138. The entire capsule is now available for purchase online at RAVE Skateboards.
Dytopic Film-Inspired Apparel
The RAVE Skateboards Fall/Winter 2018 Drop 2 is Full of Typography
Trend Themes
1. Dystopia-inspired Fashion - There is an opportunity for brands to design clothing with bold typographic details inspired by dystopian films like THX 1138.
2. Knockoff Designs - The success of the Evian water gear knockoff presents an opportunity for brands to create similar designs with a comical twist.
3. Functional Winter Apparel - With the RAVE Skateboards Fall/Winter 2018 collection, there is a trend towards creating winter apparel that is both stylish and functional. Brands should take note and innovate their own winter collections.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create clothing with bold typographic details inspired by dystopian films like THX 1138.
2. Sportswear - Sportswear brands can incorporate humor and knockoff designs like the Evian water gear for their clothing line.
3. Outdoor Apparel - There is a need for functional and stylish winter apparel, giving outdoor apparel brands the opportunity to innovate their collections.