Despite the fact that Rasurado Wine packaging makes use of the same dark glass bottle in which most other fermented grape beverages are sold, the treatment of the label certainly grabs attention. Although stationary, the white-, blue- and red-striped sticker seems to spin up and down, just like the familiar sign in front of a barber shop.
Moruba of Spain took advantage of this immediately recognizable image to produce a simple and punchy brand identity. But deeper than the surface, the makers of the Rioja red hoped to create a link between their product and the center of the average man's life: the male grooming salon. Rasurado Wine packaging conjures thoughts of the place where jokes are made, life stories are told and philosophy is discussed.
Barbershop Beverage Branding
Rasurado Wine Packaging References the Town's Social Hub
Trend Themes
1. Animated Packaging Labels - Opportunity for brands to create attention-grabbing packaging designs that simulate motion.
2. Branding Through Nostalgia - Brands can tap into familiar, nostalgic images to create a strong sense of identity.
3. Association with Social Hubs - Opportunity for brands to connect their products with places that are central to people's everyday lives.
Industry Implications
1. Wine and Spirits - Disruptive innovation opportunity for wine and spirits brands to rethink their packaging design and incorporate unique visual elements.
2. Barber Shops and Male Grooming - Opportunity for barber shops and grooming salons to collaborate with brands and create unique product partnerships and experiences.
3. Graphic Design and Branding - Opportunity for graphic designers and branding agencies to explore innovative concepts that incorporate familiar and nostalgic images into brand identities.