Designers Gosha Rubchinskiy and Tolia Titaev are expanding their collaboratively made Rassvet line with the addition of the range of new pieces, which includes crewneck sweaters, graphic tees, and statement socks.
As HYPEBEAST explains, the pieces that comprise the new line are meant to "reinforce the brand’s name (it’s pronounced "rass-vyet") and make the label’s identity clear." To do so, Gosha Rubchinskiy and Tolia Titaev use English lettering for much of the bold branding, rather than the Cyrillic lettering that usually appears. The pieces that do feature Cyrillic lettering also include small graphic images, which is positioned to the side of a canary-yellow crewneck, and in the center of a white crewneck.
The new line is expected to launch on July 28th.
Brand-Defining Streetwear Capsules
Gosha Rubchinskiy & Tolia Titaev Joined for a New Rassvet Line
Trend Themes
1. Expansion of Collaborative Lines - The trend of designers expanding their collaboratively made lines presents opportunities for disruptive innovation through unique and unexpected partnerships.
2. Bold Branding with English Lettering - The trend of using English lettering for bold branding in streetwear presents opportunities for disruptive innovation by breaking traditional language barriers and appealing to a global audience.
3. Graphic Images Combined with Text - The trend of incorporating graphic images with text in streetwear presents opportunities for disruptive innovation in visual storytelling and creating unique brand identities.
Industry Implications
1. Streetwear - The streetwear industry can leverage the trend of expansion in collaborative lines to create exciting new partnerships and offerings.
2. Apparel - The apparel industry can capitalize on the trend of bold branding with English lettering to appeal to a wider consumer base and stand out in a crowded market.
3. Graphic Design - The graphic design industry can explore the trend of combining graphic images with text in streetwear to develop innovative visual communication strategies and enhance brand messaging.