For a lot of North America, the Polar Vortex has made this winter an especially cold and snowy one, but it hasn’t stopped people from getting out and about — especially if they were riding a fearsome RaptorTRAX.
At its base, the winter-conquering vehicle comes from a F-150 Raptor pickup truck that has been modified by California’s Special Vehicle Concepts. The RaptorTRAX is equipped with a 6.2-liter V8 engine, snowboard racks, a wicked sound system and snow tires that will not only roll over, but totally crush any obstacles in its path.
Later this year, a video will be released showing professional rally driver Ken Block pitting the Ford RaptorTRAX against the elements of winter.
Snow-Conquering Pickups
The Ford RaptorTRAX Takes on Winter with Ease
Trend Themes
1. Winter-ready Vehicles - The modification of pickup trucks with snow-conquering features offers an opportunity for automakers to tap into the growing demand for winter-ready vehicles.
2. Extreme Terrain Adaptation - The use of modified vehicles, such as the Ford RaptorTRAX, showcases the potential for disruptive technologies in adapting vehicles to conquer extreme terrains.
3. Outdoor Adventure Vehicles - The rising popularity of outdoor activities in winter creates an opportunity for manufacturers to develop specialized vehicles that can enhance the outdoor adventure experience.
Industry Implications
1. Automotive - The automotive industry can seize the opportunity of modifying vehicles for winter conditions and capitalize on the growing demand for winter-ready vehicles.
2. Automotive Aftermarket - The modification of pickup trucks by aftermarket companies presents a disruptive innovation opportunity within the automotive aftermarket industry, catering to the needs of outdoor enthusiasts and extreme terrain adventurers.
3. Outdoor Recreation - The outdoor recreation industry can explore partnerships with automotive manufacturers to develop and market specialized vehicles that enhance the winter adventure experience for consumers.