As the NBA season prepares to launch later this month, Nike and Jordan Brand has been releasing a slew of NBA team-inspired palettes to celebrate -- the latest is the Raptors colorway that is seen detailing the Air Jordan 37 sneaker model. The shoe starts off with the signature Lenowave throughout the upper in a sleek black hue.
Following this are brighter pops of classic purple making up the heel tab and midsole base. Red is then applied to the lining sections and various Jumpman logos, following the tongue and sole unit foundation. Rounding out the shoes are the key tech specifications such as the Formula 23 cushioning at the base and the TPU mold around the heel.
Basketball Team Tonal Sneakers
The Air Jordan 37 Gets a Raptors Colorway Design Palette
Trend Themes
1. Team-inspired Sneaker Palettes - The trend of NBA team-inspired sneaker palettes presents an opportunity for companies to collaborate with sports teams and release limited edition designs.
2. Lenowave Upper - The use of a Lenowave upper in sneaker design presents an opportunity for companies to incorporate the lightweight and breathable material in other athletic footwear.
3. Formula 23 Cushioning - The incorporation of Formula 23 cushioning in sneaker design presents an opportunity for athletic footwear companies to differentiate themselves from competitors and offer customers new technology.
Industry Implications
1. Athletic Footwear - The use of team-inspired color palettes, Lenowave material, and Formula 23 cushioning in sneaker design presents opportunities for innovation in the athletic footwear industry.
2. Sports Apparel - Collaborating with sports teams to release limited edition team-inspired sneaker designs presents opportunities for innovation in the sports apparel industry.
3. Sports Marketing - The trend of team-inspired sneaker palettes presents opportunities for sports marketing companies to partner with athletic footwear and sports apparel brands to create campaigns and promotions around these limited edition designs.