Raphael Vinoly's design in the gallery above might be called the Atlas Building, but honestly, it should be re-christened and dubbed the Vinyl Record Cratechitecture. I mean, just take a gander at the photos. I almost expect to see a vast vintage turntable, or better yet, vinyl records stacked up into a funkified superstructure across the street.
Even the architects’ name is too good to be true: Raphael Vinoly. How poetic can you get? And if I was attending this Netherland University (which, by the way, is what this structure is built for), I would want to refer to it as the Vinyl Record Cratechitecture rather than Atlas. Come on, so much cooler, right?
Vinyl Record Cratechitecture
Raphael Vinoly's Atlas Building Channels Retro Music
Trend Themes
1. Vinyl Record Cratechitecture - Opportunity for architects to explore the integration of retro and vintage elements into modern designs.
2. Music-inspired Architecture - Opportunity for architects to create innovative designs that incorporate elements of different kinds of music.
3. Branding Through Architecture - Opportunity for businesses to use unique architecture to establish a distinctive brand image.
Industry Implications
1. Architecture - This trend presents opportunities for architects to explore new ways of integrating cultural elements into their designs.
2. Music - This trend presents opportunities for music-related brands to use architecture to promote their products and services.
3. Hospitality - This trend presents opportunities for hotels and other hospitality businesses to use unique architecture to create memorable experiences for their guests.