There are chic workout clothing lines geared towards running, tennis and other activities, but the Ramy Brook for SoulCycle collection is one of the few that focuses entirely on cyclists. It is a range of clean designs that could easily be worn out of the gym or after an outdoor bike ride. Bringing a change of clothes every time a person rides on a hot summer day can be quite the hassle.
A perfect collaboration, the Ramy Brook for SoulCycle collection was designed b Ramy Sharp with the help of SoulCycle co-founders Julie Rice and Elizabeth Cutler. Shape.com writes, "They loved Sharp's post workout style and wanted to share it with their devoted community." It turns out that Ramy Brook is a self-proclaimed SoulCycle addict. The line was designed in New York.
Chic Cycling Clothes
The Ramy Brook for SoulCycle Collection is Stylishly Sporty
Trend Themes
1. Cycling Fashion - Designing clothing specifically for cyclists presents a disruptive opportunity in the fashion industry.
2. Activewear Collaboration - Collaborating with fitness companies to create fashionable activewear presents a disruptive opportunity in the fashion industry.
3. Multi-functional Clothing - Creating clothing that can be worn in both fitness and everyday settings presents a disruptive opportunity in the fashion industry.
Industry Implications
1. Fitness Apparel - Designing cycling-specific apparel presents an opportunity for companies in the fitness apparel industry to expand their offerings and appeal to a new audience.
2. Fashion - Collaborating with fitness companies to create fashionable activewear presents an opportunity for fashion companies to expand their offerings and reach a new audience.
3. Outdoor Gear - Creating multi-functional clothing that can be worn both while cycling and in everyday outdoor settings presents an opportunity for companies in the outdoor gear industry to appeal to a new audience and increase sales.