Swedish fashion label Séfr unveils its new Rambaldi collection designed specifically for the Fall/Winter 2021 season. The capsule is made up of carefully cut outerwear options and fine tailoring. Many of the brand's signature silhouettes return including sweaters, shirts, and jeans that is finished off with the brand's first-ever footwear drop.
Rambaldi tells the story of early Italian immigrants moving to Gothenburg. Once they arrived in Sweden, they found challenges in finding food from home. Rambaldi was a store that was opened by an Italian man -- he sold pasta in Gothenburg and the store was taken over by the father of the creative director years later. This capsule is to celebrate that shop and his youthful times growing up there.
Childhood-Honoring Fall Fashion
Séfr Introduces the Rambaldi Collection for FW21
Trend Themes
1. Cultural Nostalgia Fashion - Opportunity for fashion brands to create clothing that celebrates cultural nostalgia and heritage.
2. Sustainable Outerwear - Opportunity for fashion brands to focus on creating sustainable outerwear made from eco-friendly materials and manufacturing processes.
3. Footwear Expansion - Opportunity for fashion brands to expand into footwear and create new designs for their customers.
Industry Implications
1. Fashion - Fashion companies can leverage cultural nostalgia and focus on sustainable practices to create unique clothing lines.
2. Retail - Retailers can offer sustainable outerwear and footwear options for their customers to meet growing demand for eco-friendly products.
3. Cultural Heritage - Cultural heritage organizations can collaborate with fashion brands to celebrate and promote their history and traditions through clothing collections.