For the Rugby Ralph Lauren's Spring 2008 collection, a campaign was created to compliment the preppy-chic look that's taking over the fashion world by storm. To raise intrigue over the collection, the fashion house has released a series of how-to videos, such as How to Tie a Bow Tie, How to Layer, and How to Cuff your Pants. They've even launched their own Rugby video channel on YouTube.
RL offers both men and women's wear, the pieces bringing to mind images of private schools and riding gear. For the men, the palette is toned down a little, but for the ladies, the more vibrant, the better!
Joining designers like Andre 3000, whose new line Benjamin Bixby mixes the quirky yet put-together, Ralph Lauren's collection includes tailored pieces like shrunken blazers and vests as well as high-waisted trousers (there are a lot of mixed feelings about those!), madras, bow-ties and suspenders.
If you're ready to channel Annie Hall, then take a browse through the collection and examine the print campaigns to find out how even women can look adorable in menswear inspired looks. Trousers held up by suspenders become Indiana-Jones chic when paired with a pale Fedora.
How To Lessons from Ralph Lauren
Rugby Fashion How to
Trend Themes
1. How-to Fashion Videos - Creating how-to fashion videos to showcase a fashion collection which increases customer engagement.
2. Preppy-chic Look - Creating wearable preppy-chic looks that appeal to a younger demographic.
3. Gender-neutral Clothing - Designing gender-neutral clothing items that blur the line between masculine and feminine clothing.
Industry Implications
1. Fashion Industry - Fashion industry professionals can innovate their marketing strategies by creating how-to videos to showcase their collection.
2. Design Industry - Creating preppy-chic looks that appeal to different customers can be an opportunity for fashion designers.
3. Gender-fluid Industry - Creating gender-neutral clothing designs that appeal to a broader demographic helps innovate the fashion industry.