The Ralph Lauren Pride Collection boasts an array of elegantly chic silhouettes. The canvas of the collection is left white and the accent is created through the incorporation of rainbow-colored motifs in the form of logos and subtle under-the-collar graphics. Without a doubt, this is one of the more classy capsules that advocate for diversity and acceptance.
The Ralph Lauren Pride Collection is shot by Cass Bird. The lookbook features an array of well-known LGBTQ+ models. This includes Gus Kenworthy who was one of the first Olympic athletes to come out as openly gay, as well as other noteworthy personalities like comedian Patti Harrison, actor Josie Totah, ballet dancer Harper Watter and more.
The Ralph Lauren Pride Collection was made available to consumers starting May 21st.
Photo Credits: Cass Birt
Sophisticated Gender-Neutral Capsules
The Ralph Lauren Pride Collection Features the Rainbow Motif
Trend Themes
1. Gender-neutral Fashion - There is an opportunity for other fashion brands to follow this trend and produce their own gender-neutral collections.
2. Diverse Branding - Other brands can follow Ralph Lauren’s example and include diverse branding that advocates for acceptance and diversity.
3. Inclusion in Advertising - This trend shows a rising importance in featuring a diverse range of people in advertising and may inspire other brands to do the same.
Industry Implications
1. Fashion - Fashion brands can explore the potential of creating gender-neutral and inclusivity-focused collections.
2. Marketing and Advertising - With the increasing importance of featuring diversity and inclusion in advertising, brands can approach this trend as an opportunity to be more inclusive in their marketing strategies.
3. LGBTQ+ Advocacy - This trend is an opportunity for advocacy groups to work with fashion brands that are advocating for acceptance and inclusion.