Cloud7 is known for making raincoats for dogs and it is now offering matching dog-and-owner styles for perfectly coordinated pairs. The new pet-matching partner looks for humans are just as lightweight, waterproof, windproof and stylish as ever, offering convenient features like backpack straps. The fully machine washable raincoat is offered in both gray and green colors to match the styles for dogs.
The outdoor raincoat for dog owners boasts a long, straight cut that promises to protect pet owners in even the most inclement weather. While there are many rain jackets that could be purchased by those with pets, this one has a number of design details like a detachable pocket for storing treats that's specifically tailored to dog lovers.
Dog-Matching Rain Jackets
Cloud7's Raincoats for Dogs Match the Human Styles
Trend Themes
1. Matching Pet-owner Apparel - Disruptive innovation opportunity: Creating stylish and functional apparel for both pets and their owners to enhance the bond and promote coordinated fashion.
2. Lightweight Waterproof Apparel - Disruptive innovation opportunity: Developing lightweight, waterproof, and windproof clothing options for outdoor enthusiasts that offer convenience and protection.
3. Pet-focused Design - Disruptive innovation opportunity: Designing innovative pet-focused features in apparel, such as detachable pockets for treats, to cater to the specific needs and preferences of pet owners.
Industry Implications
1. Pet Fashion - Disruptive innovation opportunity: Exploring new fashion trends and designs in the pet industry, offering fashionable and functional clothing options for pets and their owners.
2. Outdoor Apparel - Disruptive innovation opportunity: Rethinking and improving outdoor apparel with lightweight, waterproof, and windproof materials and added features for enhanced convenience and protection.
3. Pet Product Design - Disruptive innovation opportunity: Incorporating pet-focused designs and features into various pet products, including clothing, to cater to the needs of pet owners and improve the overall experience.