Nike introduces a new tonal iteration of the classic Dunk Low sneaker model with the Rainbow Trout colorway palette to join its roster. This joins a previously launched silver iteration and the theme can be seen in the form of fishhooks that are detailing the Swooshes on the lateral side of the shoe.
The branding touches also nod to the colorful along the ripstop base foundation that is accented with a pattern similar to the reflective pattern seen on a rainbow trout. The yellow spots are made to match the scaly Swooshes, creating a unique shine. The upper is detailed with some rough suede materials to add some textural contrast -- this is done in forest green and paired with orange and pink patches.
Vibrant Fish-Inspired Footwear
Nike Unveils the Rainbow Trout Colorway of the Dunk Low Sneaker
Trend Themes
1. Fish-inspired Sneakers - Opportunity for footwear companies to create unique designs by drawing inspiration from marine life.
2. Tonal Iterations of Classic Sneaker Models - Opportunity for companies to refresh classic sneaker models by offering new tonal colorways.
3. Reflective Patterns on Shoes - Opportunity for companies to experiment with reflective patterns on sneaker designs to add a unique touch.
Industry Implications
1. Footwear Industry - Opportunity for footwear companies to expand their product offerings with marine life-inspired designs.
2. Fashion Industry - Opportunity for fashion brands to incorporate unique sneaker designs into their collections.
3. Sports and Active Lifestyle Industry - Opportunity for sportswear brands to offer stylish yet functional sneakers that incorporate unique design elements.