Supreme will be releasing Raiders clothing in its 2019 Spring Collection. The collection features the prominent Raiders logo, which is a face wearing a football helmet with an eye patch, also in the logo are two crossed swords behind the face. The new line features a short-sleeved shirt, t-shirts, twill shorts, hoodies and a five-panel hat, all of which are Raiders-themed.
The Raiders clothing will be sold in Supreme stores in New York, Brooklyn, Los Angeles, London, and Paris, as well as online, starting June 6th. A later release will occur in Japan on June 8th. As the collaboration highlights, the Raiders have one of the most popular global brands of any NFL team.
Streetware Football Collaborations
Supreme and the NFL are Creating Raiders Clothing
Trend Themes
1. Fashion-sports Collaborations - The trend of high-end fashion brands collaborating with sports teams or incorporating sports themes in their collections presents an opportunity for disruptive innovation in the fashion and sports industries.
2. Athletic Leisure Wear - The trend of incorporating sports or athletic wear into everyday fashion presents an opportunity for disruptive innovation in the fashion and sportswear industries.
3. Sports Merchandise Retail Expansion - The trend of sports merchandise expanding beyond traditional sporting goods stores and into high-end fashion retail presents an opportunity for disruptive innovation in the sports merchandise and fashion industries.
Industry Implications
1. Fashion - The Supreme and NFL collaboration presents disruptive innovation opportunities within the fashion industry specifically in the areas of fashion-sports collaborations, athletic leisure wear, and high-end sportswear retail.
2. Sports - The Supreme and NFL collaboration presents disruptive innovation opportunities within the sports industry specifically in the areas of fashion-sports collaborations and sports merchandise retail expansion.
3. Retail - The Supreme and NFL collaboration presents disruptive innovation opportunities within the retail industry specifically in the areas of fashion-sports collaborations and sports merchandise retail expansion.