The Rag & Bone Spring 2011 collection reinforces the easy, breezy theme we've seen at Mercedes-Benz Fashion Week for menswear. It differs from the ubiquitous washed-out preppy fashion, however, in that these outfits have a distinct bohemian twist.
Oversized proportions and thick, textured fabrics give the Rag & Bone Spring 2011 collection a timeless feel, while pops of blue and burnt yellow add zing to the otherwise neutral palette.
Implications - The recent recession prompted customers to make more affordable purchases at vintage and thrift stores. Even though many have recovered financially from the recession, consumers still appreciate these vintage and grunge styles as they are unique for their simplistic and antique designs. Companies can incorporate these elements into their products to appeal to fashionable demographics.
Hobo Workwear
Rag & Bone Spring 2011 Collection Blends Bohemian & Businessman
Trend Themes
1. Vintage Fashion - Companies can capitalize on the appreciation for vintage and grunge styles by incorporating elements of these aesthetics into their products.
2. Simplistic Designs - Fashion brands can attract fashionable demographics by offering products with simplistic and antique designs.
3. Textured Fabrics - There is an opportunity for companies to create timeless pieces by using thick, textured fabrics in their designs.
Industry Implications
1. Fashion - The fashion industry can incorporate vintage and grunge styles, simplistic designs, and textured fabrics to cater to customer preferences.
2. Retail - Retail businesses can adapt their product offerings to include vintage-inspired and antique designs, attracting customers seeking unique and timeless fashion pieces.
3. Thrift Stores - Thrift stores can benefit from the continued appreciation for vintage and grunge styles by curating a selection of products that cater to this aesthetic.