Though this Radioactive Control installation looks ominous, it's actually meant to be a humorous piece that exemplifies people's paranoia towards Japan post-meltdown at the Fukushima Daiichi nuclear power plant. With protective radiation suits filling up an open field and positioned to look as though they're marching towards a power plant, the disturbing installation is sure to make viewers reflect on society's use of nuclear technologies and power.
Radioactive Control was created by Spanish collective Luzinterruptus. My favorite part about these arranged suits is the fact that the group put lights into each protective gear, making each faux power plant worker illuminate in an extremely eerie manner.
Implications - Consumers often use humor as a coping mechanism for harsh events that occur in people's lives. Corporations may consider using humor in advertising campaigns for serious issues to alleviate the tension of talking about certain difficult topics.
Rad Radiation Suit Installations
'Radioactive Control' Has Protection Beaming on an Open Field
Trend Themes
1. Nuclear Anxiety - Opportunity for companies to offer products or services that address people's fears about radiation and nuclear disasters.
2. Dark Humor Marketing - Companies can use humor to alleviate the tension of discussing serious topics in advertising campaigns.
3. Art as Social Commentary - Art installations can be used to evoke reflection and conversation about societal issues and controversial topics.
Industry Implications
1. Nuclear Power - Companies in this industry could benefit from addressing concerns and fears about radiation and nuclear disasters.
2. Marketing and Advertising - Companies in this industry could benefit from incorporating humor into advertising campaigns that address serious topics.
3. Art and Sculpture - Artists and organizations involved in art can use their works to spark reflection and conversation about societal issues and controversial topics.