Those who want to feel like a race car driver on the roads will find the announcement of the Aston Martin Vantage Red Bull Racing Edition to be a jaw-dropping new option from the British automaker.
The new Aston Martin was created to celebrate the partnership between the brand and the iconic energy drink brand to offer consumers a way to obtain a vehicle that's ready for the racetrack.
The Aston Martin Vantage Red Bull Racing Edition can feature either a V8 or V12 engine depending on preferences and is outfitted with a number of Formula 1-inspired modifications. This includes carbon fiber details such as a splitter, grille, diffuser and side strakes. The interior of the vehicle features several accents that including the Red Bull logo as well as a signature from the team's driver of your choice (Max Verstappen or Daniel Ricciardo)
Branded Consumer Sports Cars
The Aston Martin Vantage Red Bull Racing Edition is Customizable
Trend Themes
1. Formula 1-inspired Consumer Vehicles - Opportunity for automakers to partner with race car teams to create customizable consumer vehicles inspired by Formula 1 technology and styling.
2. Branded Partnership Vehicles - Opportunity for brands to collaborate on the creation of unique and exclusive vehicles that cater to the interests of both brands' target markets.
3. Personalized Sports Cars - Opportunity for automakers to offer personalized options for consumers who want uniquely customized vehicles that reflect their personal brand and style.
Industry Implications
1. Automotive - Collaboration between automakers and energy drink brands presents an innovative approach to creating custom-designed consumer vehicles targeting enthusiasts of both industries.
2. Sports Marketing - Sports marketing agencies can assist brands and automakers in partnering to create customized branded vehicles that appeal to their target markets by leveraging fan loyalty and interest in sports teams.
3. Automotive Accessories - Opportunity for manufacturers of automotive accessories to capitalize on the demand for Formula 1-inspired parts and customization options to consumers looking to personalize their sports cars.