Designer Rachel Roy is set to release a new plus-size collection titled 'RACHEL Rachel Roy Curvy.' While a number of companies now offer plus-size collections, pieces that are made in size 14+ often feature dumbed-down designs. Now Roy is giving plus-size customers what they really want by making larger pieces that are exactly the same as the smaller versions.
The RACHEL Rachel Roy Curvy collection will be included as part of the designers lower-priced line, which is available from Macy's. All the pieces will be available in sizes 14 to 24 and they will look exactly the same as the pieces from the straight size range, save for a few minor alterations. In addition, all of the garments will come with an affordable price tag with no items costing more than $179.
Affordable Plus-Size Collections
The RACHEL Rachel Roy Curvy Collection Caters to Plus-Size Women
Trend Themes
1. Inclusive Sizing - Disruptive innovation opportunity: Develop inclusive sizing options that offer the same designs and quality for plus-size customers as for straight-size customers.
2. Affordable Plus-size Fashion - Disruptive innovation opportunity: Create affordable plus-size fashion collections that cater to the needs and preferences of plus-size customers.
3. Mainstreaming Plus-size Fashion - Disruptive innovation opportunity: Drive the mainstream acceptance and availability of plus-size fashion through collaborations and inclusive collections.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate inclusive sizing and affordability into fashion retail strategies and collections.
2. Apparel Manufacturing - Disruptive innovation opportunity: Implement efficient and cost-effective manufacturing processes to produce high-quality plus-size fashion at affordable prices.
3. E-commerce - Disruptive innovation opportunity: Leverage e-commerce platforms to provide accessible and affordable options for plus-size fashion.