The team at Interior design studio Hollie Bowden Interiors created the new Rachel Boston flagship store and showroom location in London. It is found in Shoreditch's Redchurch street and sections off into four main areas. This includes the retail space, the private appointment area, a workshop area, and office space for the small team of 12. The main goal of the design was to create a subtly luxurious experience using a palette of steel and glass paired with wood veneer and velvet mohair upholstery.
The founder of the studio explains the design notion to Dezeen, stating "Jewellery stores can be read as quite uninviting and exclusive. I wanted to create the opposite experience to that, something that felt open and un-intimidating, yet special and elevated." Rachel Boston continues, "Even though our pieces are striking, they are ultimately small objects by nature, so I didn't want a huge amount of fussy furniture or bold colors to detract from the experience of customers viewing our pieces."
Subtly Luxurious Jewelry Stores
Hollie Bowden Interiors Designs a Rachel Boston Flagship Store
Trend Themes
1. Subtle Luxury Retail - Opportunity for brands to create exclusive yet inviting retail experiences using sophisticated design elements.
2. Minimalist Jewelry Showrooms - Potential to enhance customer engagement by offering a curated viewing experience with understated elegance.
3. Bespoke Jewelry Interiors - Innovative ways to tailor interior spaces that communicate exclusivity and luxury through personalized design concepts.
Industry Implications
1. Retail Design - Design firms can explore creating upscale retail spaces that balance luxury with approachability, revolutionizing the traditional retail experience.
2. Jewelry Manufacturing - Jewelry companies can reimagine showroom layouts to focus on minimalism and elegance, fostering a more immersive and high-end shopping environment.
3. Interior Styling - Interior designers have the opportunity to redefine the aesthetic of jewelry stores by integrating bespoke elements that enhance the overall brand experience.