QVC is making its first foray into the million-dollar adaptive apparel market. Featuring seamless and comfort-oriented products, the Denim & Co. 'Adaptive' line comprises blouses, tops, dresses, skirts, pants, and loungewear. The Denim & Co. Adaptive line also includes accessible features, including hook-and-loop closures, magnets, accessible zippers, and shoulder openings. Collection highlights include a faux suede jacket, denim skirt, zipper cardigan, and knitted ankle-length pants.
Denim & Co. will prioritize launching new Adaptive styles every month to keep up with consumer demand and contemporary fashion trends.
"This launch is a natural expansion of our classic and customer-loved Denim & Co. brand, with the same styles at the same price points—making the brand more inclusive than ever before," said Rachel Ungaro, QVC GMM and VP of fashion merchandising. "We look forward to continuing to listen and learn from our customers along this journey as we evolve this collection and increase our overall Accessible & Adaptive category offering."
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Trend Themes
1. Seamless and Comfort-oriented Apparel - The Denim & Co. Adaptive line features seamless and comfort-oriented products, offering consumers a more comfortable and convenient clothing option.
2. Accessible Features in Apparel - The Denim & Co. Adaptive line includes accessible features such as hook-and-loop closures, magnets, accessible zippers, and shoulder openings, catering to a wider range of consumers with different needs.
3. Monthly Launch of New Adaptive Styles - Denim & Co. plans to regularly release new Adaptive styles every month, ensuring that they stay up-to-date with consumer demand and the latest fashion trends.
Industry Implications
1. Adaptive Apparel - The Denim & Co. Adaptive collection is a milestone in the growing adaptive apparel market, providing inclusive clothing options for individuals with disabilities or specific needs.
2. Fashion Merchandising - QVC's foray into the adaptive apparel market showcases the potential for disruption in the fashion merchandising industry, as brands explore more inclusive and accessible clothing offerings.
3. E-commerce Retail - QVC's launch of the Denim & Co. Adaptive line demonstrates the potential for disruption in the e-commerce retail industry, as companies tap into the growing demand for size-inclusive and adaptive clothing.