The Quorn Fillet Pieces are a chicken alternative perfect for shoppers in the UK to pick up as a way to elevate a recipe with a touch of plant-based protein. The product will make its debut in 175-gram packs priced at £2.50 each at an array of retailers starting in January, and feature an improved taste and texture that's as close to chicken as possible. The result is a versatile chicken alternative that chefs of all levels can use as a high-protein, high-fiber option in recipes that would otherwise call for chicken.
Consumer Director at Quorn Foods UK Gill Riley spoke on the Quorn Fillet Pieces saying, "We know that a barrier for people considering meat free can be the idea it won’t be the same as the meat dishes they’re used to. We continue to challenge this perception with all product launches and our new Quorn Fillet Pieces are the latest step. In research, the majority of our consumers were blown away by the texture of this product, saying it is meat like and tastes great. We’re giving flexitarians and meat reducers an easy swap with absolutely no compromise."
Chilled Chicken-Like Fillets
Quorn Fillet Pieces are Versatile Enough for Any Recipe
Trend Themes
1. Plant-based Protein - The demand for versatile plant-based protein alternatives like Quorn Fillet Pieces is on the rise, presenting opportunities for companies to innovate in the plant-based food industry.
2. Meat Alternatives - The development of meat alternatives that closely resemble the taste and texture of meat, such as Quorn Fillet Pieces, opens up possibilities for disrupting the traditional meat industry.
3. High-protein, High-fiber Options - The emergence of high-protein, high-fiber options like Quorn Fillet Pieces caters to health-conscious consumers and creates opportunities for innovation in the healthy food and wellness industry.
Industry Implications
1. Plant-based Food - The growing popularity of plant-based foods, exemplified by Quorn Fillet Pieces, creates potential for disruptive innovation within the plant-based food industry.
2. Meat Industry - The rise of meat alternatives like Quorn Fillet Pieces challenges traditional practices in the meat industry, stimulating opportunities for disruptive innovation.
3. Healthy Food and Wellness - The introduction of high-protein, high-fiber options like Quorn Fillet Pieces contributes to the ongoing innovation in the healthy food and wellness industry.