This fresh line of tee shirts from Quolomo, a Japanese-based apparel company, is the newest collection to expand into worldwide popularity. From Tokyo to Paris, Toronto and even the Netherlands, the original line of Quolomo clothing focuses on Japanese pop culture icons in each of its pieces.
Each Quolomo shirt features themes of pop culture characters, anime personalities and various Japanese artists that are recognized icons within Tokyo.
What is cool about these shirts are the range of styles and prints that are featured. From traditional Hello Kitty and Sailor Moon designs to fierce anime and G-Shock watch imprints, each shirt has a unique quality to it that really screams "Made in Japan."
Tokyo Culture Tees
Quolomo Apparel Uses Hello Kitty, Anime & G-Shock Watches
Trend Themes
1. Pop Culture Apparel - There is a growing trend in the apparel industry for clothing that features popular culture icons and themes, presenting an opportunity for companies to capitalize on this consumer demand.
2. Anime Fashion - The popularity of anime characters and designs in fashion is on the rise, creating an opportunity for brands to create unique clothing pieces that cater to this niche market.
3. Global Expansion of Japanese Fashion - The worldwide popularity of Japanese pop culture has led to an increasing demand for clothing that showcases Japanese icons, encouraging companies to expand their reach beyond Tokyo.
Industry Implications
1. Apparel - The apparel industry can tap into the trend of pop culture-themed clothing by incorporating popular icons and themes into their designs, attracting a wider customer base.
2. Fashion Accessories - With the increasing demand for anime fashion, the fashion accessories industry can create innovative accessories inspired by anime characters and designs, appealing to fans of the genre.
3. International Retail - Expanding Japanese fashion brands into global markets presents an opportunity for the retail industry to cater to the growing demand for clothing that showcases Japanese pop culture icons.