Rewarding Electric Toothbrushes

The quip Smart Electric Toothbrush Improves Brushing Habits

There are plenty of electric toothbrushes on the market and an increasing number of smart designs that offer coaching features to improve brushing habits—but the quip Smart Electric Toothbrush takes healthy habits to the next level by offering rewards. The quip Smart Electric Toothbrush is powered by a Bluetooth Smart Motor and it connects to a companion app to support healthy brushing habits in kids and adults alike.

To incentivize good brushing, the smart toothbrush helps users collect points when they brush for two minutes, two times a day. User will also get rewarded for challenges like streaks, so that they can redeem their points for rewards from quip—like free refills and other products—and partners.

Since travel can sometimes disrupt routine, the brush uses a reusable mirror mount that doubles as a travel cover.
Trend Themes
1. Smart Toothbrushes - The rise of smart toothbrushes with coaching features and rewards for improved brushing habits creates opportunities for innovation in oral healthcare.
2. Gamification - The integration of gamification elements, such as collecting points and rewards for brushing, presents opportunities for disruptive innovation in various industries by incentivizing positive behaviors.
3. Connected Health - The use of Bluetooth connectivity and companion apps in electric toothbrushes demonstrates the potential of connected health devices, opening avenues for innovation in the healthcare industry.
Industry Implications
1. Oral Healthcare - The emergence of smart toothbrushes that track brushing habits and offer rewards for improved oral care habits presents opportunities for disruptive innovation in the oral healthcare industry.
2. Wellness and Fitness - The gamification aspect of the smart toothbrush, with its points and challenge rewards, can be extrapolated to other industries, such as wellness and fitness, encouraging positive behaviors and driving innovation.
3. Digital Health - The integration of Bluetooth connectivity and companion apps in the quip Smart Electric Toothbrush showcases the potential for disruptive innovation in the digital health industry, revolutionizing how healthcare devices connect and interact with users.

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